About Us
ONIT is a Boise, Idaho-based print and marketing company that produces officially licensed collegiate trading cards and collectibles through Name, Image, and Likeness (NIL) deals with college athletes. We partner with hundreds of teams and thousands of athletes to create unique, team-specific product sets, from which the athletes receive direct royalty payments. This model allows ONIT Athlete to provide fans with exclusive, authentic merchandise while simultaneously creating significant, sustainable revenue-generating opportunities for the athletes themselves. Fans can purchase these products through the ONIT Athlete website, major retailers, card and hobby shops all over the country, and live selling platforms.
NIL for All
At its core, ONIT is committed to ensuring that NIL is accessible, equitable, and impactful. The company’s approach to NIL is all about TEAM. Every athlete on a participating team is given the opportunity to be part of a trading card set, receiving guaranteed royalties that surpass industry standards. This model ensures no athlete is left behind and every fan can engage in a way that feels authentic and affordable.
By keeping products at an approachable price point, ONIT Athlete empowers not just collectors, but families, alumni, local retailers, and booster organizations to play a role in the NIL movement.
Connecting Fans and Athletes
ONIT is dedicated to making college sports collectibles accessible to every fan, from lifelong supporters to the next generation. Partnered with more than 100 Division I programs, the company produced trading cards for over 8,000 student-athletes in the 2024–25 season. With print-on-demand technology, ONIT delivers high-quality, team-specific products tailored to each fan base.
Beyond collectible cards, the Timeless subscription gives members unique opportunities to connect with their favorite athletes and schools through exclusive events, signings, and virtual meet-and-greets.