ONIT Athlete Nominated for Brand of the Year at NIL Awards

ONIT Athlete Nominated for Brand of the Year at NIL Awards

ONIT Athlete Nominated for Brand of the Year at NIL Awards

Media Contact: Mike Walsh; mike_walsh@onitathlete.com; 208-921-7396


BOISE, Idaho - ONIT Athlete was announced as one of six nominees for Brand of the Year at the 2024 NIL Awards. The winner will be named at the NIL Awards gala ceremony on June 22, at the College Football Hall of Fame in Atlanta, on the opening night of the 2024 NIL Summit.

The award recognizes creative excellence by a brand or organization for collaboration with a student-athlete. Judges will award the brand that has demonstrated how partnership, creativity and novel activation in NIL can drive exceptional results and engagement.

As the nation’s leader in team-wide collegiate trading cards, ONIT Athlete has worked with more than 4,400 student-athletes across 109 teams at 39 universities during the 2023-24 academic year, providing guaranteed royalties and producing officially-licensed team trading card sets and other collectibles utilizing the name, image and likeness (NIL) of each athlete. 

The past 12 months saw ONIT Athlete’s roster of athletes grow by more than 750% and the company projects year-over-year growth of another 130% in the 12 months ahead.

“We are truly blessed to be nominated for this award next to other outstanding companies,” said ONIT Athlete CEO Chad McCloud. “This recognition of ONIT's efforts to support all student-athletes fills us with gratitude. We remain dedicated to empowering and uplifting athletes and are honored to be acknowledged. Thank you to the selection committee, our university partners, our colleagues in the NIL space and most importantly the athletes we get to serve for this remarkable nomination.” 

ONIT Athlete is nominated alongside Buffalo Wild Wings, Celsius, CVS, Keurig and Intuit TurboTax. Previous winners in the category include WWE (2022) and Hooters (2023).

The Brand of the Year Award is one of 10 award categories decided by an eight-member selection committee to celebrate excellence in NIL and honor those who have done it best on the biggest stage.

Any athletic department staff, licensing director, student-athlete or trading card enthusiast who is interested in learning more about partnering with ONIT Athlete can reach out to support@onitathlete.com.

About ONIT Athlete

A Boise, Idaho-based design, print and marketing company, ONIT Athlete endeavors to become the preeminent trading card, collectible and fan engagement brand for collegiate athletes and college sports fans. In the fall of 2023, ONIT Athlete issued more than $1.6 million in royalty payments to college student-athletes for the use of their name, image and likeness in conjunction with officially-licensed trading cards and other high-quality print merchandise and collectibles. ONIT Athlete has set goals of working with 10,000 student-athletes in 2024 and paying more than $7 million in royalties to those athletes.

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